We’ve spent a few weeks talking about Kirkpatrick’s data-driven approach to finding out which phone book ads are working and which aren’t. All of this information will prepare you to negotiate with your phone book sales representative, when it is time to renew your contract.
This week I’ve brought you a few tips on making sure that negotiation goes smoothly. Analyzing your ads, and then bombing the negotiations would be like studying all weekend, just to sleep through the test.
My tips will make sure you pass with flying colors!
Download our new e-book
How to Manage Phone Book Advertising – for Efficiency and Productivity!