Play to your strengths. That is one piece of advice I never let myself forget. There was a time when lawyers bragged on their ability to handle any case — they were litigational jacks of all trades. That time is over. More and more lawyers are seeing that they generate more promising leads by developing a specialty practice area, or niche. To keep up, Kirkpatrick Creative has mastered what our industry calls, “Niche Marketing.” How can your firm become a specialized expert and benefit from niche marketing? Here are some words of wisdom!
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