If it can be measured, it should be measured. And everything can be measured.
We have spent the last several weeks guiding you through our rigorous process for finding the best phone book advertising rates for our law firm clients. Even after all of the data, we’re still met with the same mentality,
“Does anybody even read phone book ads anymore?” The answer is a resounding, “Yes.”
Our methods have proven themselves time and again, to get our clients the best rates possible. So this week, I wanted to reiterate why phone books are so important to litigators and how a balanced approach will bring you the best results.