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Kirkpatrick Creative

Advertising engineered to work.

Dan Kirkpatrick

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Who to Buy: Using Market Research to Find Your Radio Station!

We’ve written a lot on how radio is still a viable agricultural dealership advertising option for agricultural dealerships in local markets. Popular radio stations are great for branding and community outreach. With tools like radion-online.com you know your advertising dollars are being spent on the most effective channels possible. And with the negotiation tactics we […]

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My Top Tips for Dealership Radio Advertising

My Top Tips for Dealership Radio Advertising Radio is an incredibly powerful tool for dealership traditional media advertising. Every week, over 239 million people listen to the radio. Those are great numbers for advertising potential. This number alone makes radio a promising platform for your dealership’s advertising. However, just like with every tractor or implement on […]

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Digital Authenticity and Your Firm’s Story

Most people use social networking to communicate with one another, not sit through a sea of sales pitches. When people engage in your message they are showing interest in you and the community (and communication) you promise. The quickest way to prove that promise is through a well-told story! In our nature… Humans connect with […]

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Common Social Media Missteps & How to Avoid Them!

So you’re active on Facebook, Linkedin and Twitter, but you still aren’t seeing the return or response you thought you would. Chances are you’re not using these platforms to their fullest potential. There are several common mistakes those new to multi-platform social media network will make. Here are a few and our best tips on […]

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Controlling Your Credibility: A Guest Blog from Jordan King!

“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]

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Know Thyself: How Authenticity is the Most Important Thing for a Law Firm’s Blogging Success!

You might think when we say authenticity is key to blogging, we mean you should be writing about yourself. That isn’t what we mean. Every blog post you publish should be put to one simple test: Are you writing for the reader’s perspective from your perspective? Honestly you could hold any piece of writing to […]