When you hear the word “influencer,” do you roll your eyes as you picture a beautiful millennial smiling and holding a product that she’s probably never used in her life? If that’s your reaction, you’re missing out.
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands.
So you’re active on Facebook, Linkedin and Twitter, but you still aren’t seeing the return or response you thought you would. Chances are you’re not using these platforms to their fullest potential. There are several common mistakes those new to multi-platform social media network will make. Here are a few and our best tips on […]
We’ve often met lawyers who were ignoring or actively avoiding social media marketing. Because there was no way to measure it’s effectiveness. Sure you can use Google Analytics to record your replies, shares, likes and clicks — but how much of this engagement is converting into paying clients? The guesswork just wasn’t worth risking the […]