When you hear the word “influencer,” do you roll your eyes as you picture a beautiful millennial smiling and holding a product that she’s probably never used in her life? If that’s your reaction, you’re missing out.
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.
At Kirkpatrick Creative we pride ourselves in building successful advertising methods based on verifiable data. The biggest complaint we hear from new clients is, “I know only half of my advertising works, I just don’t which half.” That’s why we’ve spent the last few years working hard and running the numbers so that we use […]