When it comes to your social media advertising strategy, is your brand laser-focused on one platform…or is it all over the place? If you’re not sure where your brand should be getting social with its fans and potential clients, read on to learn the pros and cons of advertising on today’s leading social media platforms.
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands.
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.