Too many people approach email writing as a clinical, checklist. Prospects are people, too. We’re programmed to respond positively to certain words and types of messaging. Just learning just a few psychological tips can drastically enhance your connect rates. Here are a few of my favorites. Word Choice is Everything. When it comes to email […]
All for the Gatekeeper: Optimizing for Search Engines
As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]
Agricultural Dealers and High-Yield Advertising
Where is Your Green Hat I once had a friend whose grandfather gave him a green John Deere ball cap as a kid – we were around eight or so. His grandfather had probably gotten the cap for free after buying a tractor sometime in the sixties. The cap was worn and stiff with salt […]
Local Customers and Online Shopping
You Can’t Afford to Lose Local Customers We work with a lot of small tractor and irrigation equipment dealers. These mom-and-pop shops are legacy businesses in one-horse towns — to say the least, they are established. These dealers have a faithful base of local customers, who have been farming for as long the dealer has […]
The Age Old Lesson of Parts and Service
Salesmen are important. They are an agriculture dealerships frontline in moving the most equipment off the lot. However, we all know that the key to a lasting business is lasting customer relationships. When we center our business plan on long-lasting relationships, suddenly the parts and service counter becomes just as important as the sales staff, […]
Social Media: An Agriculture Dealer’s Secret Weapon
Does your agriculture dealership use social media? Hopefully you’re reaching out to new and existing customers to inform and entertain. But is there something more you could be doing? What About Customer Service? With it’s speed and ease, social media seems tailor-made to help agriculture dealers and technicians solve problems and answer questions from customers. In every […]