Does your agriculture dealership use social media? Hopefully you’re reaching out to new and existing customers to inform and entertain. But is there something more you could be doing? What About Customer Service? With it’s speed and ease, social media seems tailor-made to help agriculture dealers and technicians solve problems and answer questions from customers. In every […]
The Efficiency of Conservative Ad Buys
Discriminate Media Buys With a Small Budget Individual dealerships often have limited advertising budgets. Even after pooling mainline and shortline funds, dealers have to pick and choose which media outlets they’re going to invest in. With dense competition, choosing the correct media channels to advertise on, can become overwhelming quickly. As with most other dealer-level […]
Video Friday! The Importance of a #hashtag Strategy!
Hashtags are pervasive in our society. Now that everyone is using them constantly, marketers are beginning to devise ways that we can use hashtags as advertising tools. One simple and direct method to use hashtags to reach an audience you might otherwise miss, is by developing a hashtag strategy. I’m here to walk you through […]
The Manufacturers’ Side: The Struggle of Shortlines
A second manufacturers’ complaint we hear consistently, especially from independent shortlines, “How do I motivate dealers to sell my equipment?” Some companies are fortunate enough to have partnerships with mainline manufacturers. This ties the financing of a shortline implement to the same ticket as the mainline tractor — making it much easier for the customer […]
The Manufacturing Side: The Problem with Co-Op Programs!
Why aren’t dealers spending their co-op dollars? This is the number one question on most manufacturers’ ask as we make our rounds at farm and equipment shows. As we’ve worked with manufacturers and dealers, we have developed a unique perspective on the problem, and since we’ve come at this from both sides — we have […]
Video Friday! The Importance of Useful Content!
Everything your law firm produces for your website is referred to by search engines as “online content.” And the success of your firm is so dependent on online content, that advertising and marketing professionals have begun to focus a great deal of their efforts on “content marketing.” How can you be sure your website is […]