Congratulations! You made it through our six week course in how to negotiate better rates for your law firm phone book advertising. You have had the chance to gain insight on: How the phone books operate and how to use those operations to your advantage, The analytics that prove phone books are still a […]
The Million Dollar Question: Can You Afford to Drop the Yellow Pages?
Okay. We’ve talked about free listings vs. advertisements, negotiation tactics, advertising philosophy, book selection and ad order. We have looked at law firm phone book advertising every which way you can — but there is still one burning question that remains to be answered… Can your firm afford to stop advertising in the phone book? The […]
Working on Commission: Why Hiring a Law Firm Ad Agency is a No-Brainer!
On Monday, Dan wrote about one of the overlooked benefits of hiring an advertising firm — check it out if you missed it. But at the end of the day, a lot of folks are still hesitant, to hire an advertising representative, because (especially when dealing with phone books) they are already paying huge rates […]
Why Hire a Law Firm Ad Agency? The Leverage of Multiple Clients’ Data
If you downloaded our free e-book, How to Manage Phone Book Advertising for Efficiency & Productivity or if you’ve been reading the Kirkpatrick Creative blog for the last several weeks, you’ve seen that we are giving away all of our phone book advertising secrets. We have covered Negotiation Tactics, Advertising Design Tips and so much more! […]
The Big Picture: Your Route to Data-Driven Negotiation & the Big Score
One of my best friends in school was a terrible student. He never cracked a book, never studied a day in his life. But when test-time came, he was cool as a cucumber. Just unflappable. I figured out from an early age that simply learning something was a lot different than being able to apply […]
Infographic – Cutting Through the Blah: Designing a Great YP Ad
What exactly makes a great Yellow Pages ad? We discussed our thoughts yesterday, but here at Kirkpatrick we’re all about results from analysis, so we wanted to show you our methods in action. We put together this infographic with a client’s ad and we tried to break our tips down so that it is easier […]