Making it as an attorney is tough. Like marketing, it is extremely competitive. The key to winning is diligence. Lawyers and marketers alike have to focus every day – never letting a detail out of sight. Being the best is accomplished everyday. Football great, Jack Kemp once said, “Winning is like shaving – You do […]
Infographic: Run the Numbers! The Strength in Your Directory Listing!
Yesterday we posted some of the data we have collected on the effectiveness of free phone book listings. Hopefully it is clear to you that a large number of the calls coming into your firm from the phone book, probably have nothing to do with your expensive ad. We’d love for you to share our […]
Key Data Behind the Strength of a Phone Book Listing
Free phone directory listings, are the unsung heroes of your law firm’s advertising strategy. Patrick recently wrote about The Power of the Separate Phone Book Listing. He made a lot of claims to how Kirkpatrick’s methods can help pinpoint the efficiency of not only a particular phone book, but a specific ad in that phone book. […]
Kirkpatrick Creative Partners with Rhino Agricultural Brand
Little Rock, AR – June 16, 2016 Little Rock advertising agency, Kirkpatrick Creative, has been selected as the Dealer Digital Advertising Partner for Rhino Agricultural Equipment. Kirkpatrick will give Rhino dealers a stronger online presence through online advertising and custom landing pages. Rhino is an international company with over 700 dealerships across the country. After […]
The Power of the Separate Phone Book Listing
Law firms spend so much time worrying about their paid phone book ads, that they forget a percentage of their calls come from the unpaid directory listings. It makes sense. Phone directory advertising is usually costing you upwards of a third of your advertising budget. You hear people saying phone book advertising is money wasted, […]
Don’t Kill the Messenger – Tips for Working with Your Yellow Pages Representative
Your best asset in finding a great rate on phone book advertising may surprise you. Your sales representative can help tremendously when it’s time to renew your contracts. I’ve got a few tips for you to consider when dealing with your sales rep. And when those negotiations start, and you know he’s on your side […]