Chances are, your Yellow Pages advertising is eating up more than a third of your law firm’s marketing budget. Chances are, you’re running in multiple books, in both rural and urban areas to ensure a wider audience. Chances are, you’re getting hit with a Yellow Pages contract renewal every few months from a different book. […]
The Unique Puzzle: Solving Your Law Firm’s Advertising Strategy Questions
I love working successful advertising strategies. My grandson, Willem, loves solving Rubik’s Cubes. I went to college for years. He spent a few hours on Youtube. Now he can solve any Rubik’s Cube in under two minutes. It’s impressive. It strikes me how Willem’s focus on solving his puzzle is similar to what Kirkpatrick Creative […]
Kirkpatrick Creative Brings on Intern to Support Growing Business
Little Rock, AR – Little Rock advertising agency, Kirkpatrick Creative, has hired Tulane University student, Colin Boyd, to help with their summer workload. Boyd is a History and Political Science double-major. In the office, he is helping with client research and lead generation for Kirkpatrick’s growing law firm marketing strategy. “Colin is a great guy, […]
Kirkpatrick Creative Adds Copy Chief to Growing Team
Little Rock, AR — Little Rock Advertiser, Kirkpatrick Creative is filling another chair in their downtown offices. Copy Chief, Corey Womack, has been hired to manage the branding voices of Kirkpatrick’s growing stable of clients. A graduate of The University of Central Arkansas and Florida State Film School, Womack brings an eclectic background to the office. […]
3 Best Practices to Implement in Your Law Firm’s Next Commercial (and 3 Mistakes to Avoid!)
Conveying the mission, appeal, and sheer personality of your law firm is key to successful advertising. Here are some smart, data-oriented strategies to emulate – as well as some errors to avoid. Your law firm has more opportunities to reinforce its brand message, and better data to understand your target audience than ever before, thanks […]
How to Make the Most of Your Law Firm’s Marketing Budget
For budget-conscious law firms, implementing an effective marketing plan requires a consistent, data-based approach in order to get the best return on investment. Having a small marketing budget does not have to be synonymous with having a small marketing campaign. Leveraging every cent of your marketing budget for maximum effect is critical for generating new […]