The user experience, or UX, for your website is a direct reflection on how potential clients perceive your law firm. One of the keys to a website’s success is its ability to provide a good user experience, or UX. If you have poor law firm UX it will immediately raise red flags with potential clients, […]
Networking at all levels, establishing credibility online and in your community, and being active when it comes to professional engagement opportunities are all crucial for driving new business. Have you been treading water with your current marketing plan? Are you looking to drive more new business to your law firm? Jump start your marketing approach […]
Niche law firm marketing allows you to focus your efforts on a specific demographic and generate better leads. Looking to generate new leads for your law firm? Niche marketing is an essential tactic for attracting new clients. This highly effective form of marketing involves concentrating your efforts on a narrow, targeted demographic.
From avoiding unnecessary mistakes to developing effective search marketing strategies, here are the answers to your most pressing law firm internet marketing questions. Whether you’re just getting started with law firm marketing, or you’re stumped and desperate for answers, we’re here to help! We took stock of all the questions we’re asked on a regular basis, […]
A law firm cost per lead is a calculation that can help you determine whether your firm’s advertising methods are as efficient as they should be. The main marketing goal for most law firms is to gain more quality leads at a reduced cost. The lower your cost per lead, the better your marketing campaigns […]
Establishing your firm as a top authority in your practice niche is crucial to your growth—no matter what your specialty entails. We’ve all heard that the key to a law firm’s growth is branding, but is there more you should consider when implementing a marketing plan? Of course there is. Otherwise, we wouldn’t be writing […]