Direct response advertising is by far and away the most efficient form of advertising. Why? Because you can measure its effectiveness with one simple questions…did your prospects respond? No need for surveys or focus groups. Just check your mail, phone messages or website for orders or inquiries. Converting prospects into customers, however, is a little […]
Is Your Advertising Agency Full of Ad Men or Men Who Make Ads?
Let me start by saying making ads is hard, and I tip my hat to anyone who does it for a living. Being an ad man is even harder. In fact making ads, in comparison, is child’s play. If you’re investing thousands or even hundreds of thousands of dollars in advertising, shouldn’t you make sure […]
Advertising…A Numbers Game.
Advertising is a numbers game. The key to winning the game is a deep understanding of the rules. In advertising, the success of your marketing campaign is directly related to the context of your advertising. As a Law firm advertiser, you must find the place where your ads can flourish. The content of the ad […]
Learn How to Make Your Law Firm Advertising Buy More Efficient and Put More Money in Your Pocket
In every law firm advertising buy money gets wasted. The key for savvy Attorney marketers is having a system that sniffs out the bad parts of your media buy from the good. To find the ineffective parts of your media buy, you must set it up as a process. The reason to do this is to help […]