The Kirkpatrick Creative team has spent the last few years making the rounds at agricultural trade shows across the country. While making our pitch to different dealers and manufacturers we’ve also noticed something else — farmers are much younger than we remember when we were growing up. This common trend is getting noticed on a […]
Big Data Agriculture & Your Advertising Strategy
I’m sure some of you have heard the terms “Big Data Agriculture” and “Precision Agriculture” thrown around the showroom over the past few years. While the idea of data might bring up thoughts of pocket protectors and spreadsheets — it isn’t that out of place in farming. Data analysis is simply the collection and study […]
Why Social Security Law is Important to Me!
Social Security and Disability protection is an important, often overlooked, aspect of the law. Here at Kirkpatrick, we don’t make light of these cases. We have seen firsthand how important lawyers are to the disabled, and we’ve even seen our ads make a big difference!
SLIDESHARE – Free Download – Kirkpatrick’s Balanced Approach to Advertising Explained!
As our last post in the phone book advertising series, I would like to give you one last gift. This is a slide show to help explain my “Unique Puzzle” approach to balanced advertising strategy. I hope you can take this back to office and begin a conversation around a new way to see the […]
SLIDESHARE – Free Download! – Why Your Phone Book Ad Needs an Independent Designer!
It’s my turn to share one final bit of information on our methods of successful phone book advertising. I wanted to take this chance to remind you how important taking control of your design is to the success of your advertising campaign and your firm’s branding message. Look this over and share it with your […]
SLIDESHARE! – Free Download – Kirkpatrick Creative’s Negotiation Tactics!
As we wrap up our campaign on phone book advertising negotiations, each of us here at Kirkpatrick Creative wanted to create something for you to share with others in your office. Here is a presentation on my rules of negotiation. What is great about these, is they aren’t only applicable to phone book advertising, but […]