Amazon has made some big changes to its advertising platform—changes that could dramatically affect the advertising strategies of small businesses and large corporations alike.
Is RCS Messaging the Future of Advertising?
RCS, a new messaging protocol, aims to replace standard text messaging (SMS, or Short Message Service) as the preferred communication service between brands and customers. Before we get into all of the ways RCS is going to do this, let’s first go over the basics. What is RCS? RCS stands for Rich Communication Services. Google […]
Monitoring Your Mentions: How to Get Creative with Link Building and Backlinking
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
No Ad Budget? Here Are 8 Free Ways to Promote Your YouTube Channel
It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up? Not everyone has the budget to invest in a full-blown YouTube channel promotion strategy. If you’re […]
Word of Mouth Marketing 2.0
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer In the past, marketing by word of mouth was pretty straightforward: businesses tried to improve their reputations by getting people talking about them. Today, word […]
How to Prevent Ad Amnesia
Looking for an easy way to maximize your advertising budget? Here’s a simple solution: make your ads memorable. Ad amnesia—the syndrome of consumers forgetting about your advertising—can cost you thousands in wasted ad dollars. In other words: stop wasting your advertising budget on ads that won’t stick in a consumer’s brain! Attention spans are shorter […]