Are you concerned that your law firm’s advertising agency might not be pulling its weight? Maybe you’re suspicious about how they’re spending your budget, or they can’t explain the decisions they’re making. Watch out for these three red flags that could indicate your ad agency is more interested in your money than your success.
Are These Smart Ads Too Smart?
Bidooh is watching you. Bidooh, an ad tech startup based in the United Kingdom, has created digital billboards that show you 10-second ads based on what you look like. (Yes, its creators were directly inspired by the mall scene in Minority Report).
How Amazon is About to Change the Advertising Game
Amazon has made some big changes to its advertising platform—changes that could dramatically affect the advertising strategies of small businesses and large corporations alike.
Is RCS Messaging the Future of Advertising?
RCS, a new messaging protocol, aims to replace standard text messaging (SMS, or Short Message Service) as the preferred communication service between brands and customers.
Monitoring Your Mentions: How to Get Creative with Link Building and Backlinking
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
No Ad Budget? Here Are 8 Free Ways to Promote Your YouTube Channel
It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up?