When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience.
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.