Bidooh is watching you. Bidooh, an ad tech startup based in the United Kingdom, has created digital billboards that show you 10-second ads based on what you look like. (Yes, its creators were directly inspired by the mall scene in Minority Report).
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.