Many people seem to believe that the power of billboards pales in comparison to digital, social, and television advertising—but that’s simply not the case. Read on to learn the realities of common myths about billboards and other out-of-home media.
In the grand scheme of the pandemic, changes in the advertising industry aren’t that important. But companies still rely on it, whether they’re the small businesses being hit hardest, hospitals that have suddenly found themselves on the front lines of a war no one saw coming, or medical supply industries navigating the most demand they’ve seen in decades—if they’ve ever seen it at all.
Bidooh is watching you. Bidooh, an ad tech startup based in the United Kingdom, has created digital billboards that show you 10-second ads based on what you look like. (Yes, its creators were directly inspired by the mall scene in Minority Report).