Inbound marketing recognizes that customers research brands and their products and services on their own time.
How Coronavirus is Affecting Advertising
In the grand scheme of the pandemic, changes in the advertising industry aren’t that important. But companies still rely on it, whether they’re the small businesses being hit hardest, hospitals that have suddenly found themselves on the front lines of a war no one saw coming, or medical supply industries navigating the most demand they’ve seen in decades—if they’ve ever seen it at all.