How much is your law firm paying for television ad space? How much time do you spend negotiating those rates? Buying television airtime without negotiating the rate is like buying a new car for the sticker price: it’s what the seller would love for you to do, but it’s not the smart move when you’re […]
6 Types of Brand Awareness Campaigns (and How to Generate Leads from Them)
Brand awareness vs. lead generation: which campaign type is right for you? The answer depends on your goals—but for the best results, it’s undeniable that brand awareness and lead generation perform best when they’re working hand-in-hand.
5 Lead-Generating Website Design Tips for Law Firms
Having a beautiful, functional website for your law firm is great, but it doesn’t have much real-world value if it doesn’t generate qualified leads. Learn how to design your law firm’s website for lead generation here.
How Digital Advertising & Social Media Go Hand-in-Hand
Digital advertising holds the key to converting social media followers into clients by presenting them with the right message at the right time.
Want More Clients? Humanize Your Law Firm
Humanizing your law firm may seem like a simple, straightforward concept, but it’s a long process that can take many forms—and not all of them are obvious. Check out our guide to humanizing your law firm and learn how it can attract more clients.
4 of the Best Direct-to-Consumer Marketing Strategies to Use (Even if You’re Not D2C)
Direct-to-consumer marketing has seen growth in the past decade because of a shift in consumer desires. Learn how direct-to-consumer brands appeal to their (very choosy) customers, as well as the lessons you can learn from their tactics—even if you aren’t D2C.