When it comes to marketing strategies, there are three major factors businesses need to keep in mind if they want to remain successful: the advantages of big data, the risks of intelligent disruption, and the importance of customer experience.
Why Customer Context Matters (And How to Make it Work for You)
Brick-and-mortar retail stores have always tried to make customer context work. That’s why grocery stores put candles next to cake mix and why clothing stores make sure socks aren’t far from the shoe department.
Monitoring Your Mentions: How to Get Creative with Link Building and Backlinking
Link building and backlinking are two important ways for search engines to find your business online. Link building is the process of building up a “portfolio” of links to other places on your own website. When you have more links in your content, your site becomes more relevant to Google—which means you’ll show up more […]
Word of Mouth Marketing 2.0
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Why Digital-First Marketing Should Be Standard Operating Procedure
Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]