One of the most common struggles Kirkpatrick has faced when helping curate a law firm’s blog, is a lack of priority. Lawyers know sharing their expertise with prospective clients is the quickest way to build strong relationships — however, once that big case comes along, the lawyers stop worrying about the blog. They become fixated […]
Email Marketing is Alive & Well: A Guest Blog from Molly Reed
When I first started in marketing, people told me “email marketing is dead!” However, over the past three years, I’ve found that not only email marketing not dead – it’s thriving! You just have to know how to address your audience. One of my firmest critics and email naysayers was a legal client. They were […]
Getting the Word Out: The Keys to Email Distribution
If you decide to tackle email marketing on your own (instead of hiring a marketing company) distribution is going to take up a quite a bit of your workday! Luckily there are several online services to help you build templates, while managing and maintaining your mailing lists. And while email software is getting more user-friendly, […]
All About the Access: Optimizing for Mobile Devices
Smartphone searches continue to surpass desktop searches. Currently 60% of global mobile consumers use their mobile device as their primary or exclusive Internet source. Mobile optimization is becoming key to any business or law firm’s success. In 2015 Google launched its mobile-friendly algorithm, designed to benefit mobile-friendly pages in Google’s mobile search results. This update […]
About the Customer: Optimizing for User Experience
User Experience or UX is the term online marketers and programmers use to describe how your website’s structure affects the users’ enjoyment and likelihood of returning to the site. User Interface or UI is how marketers and programmers describe the advertising methods and programming techniques used to manipulate your site’s UX. Getting swept up in […]
Video Friday! Don’t Make a Pitch. Tell a Story!
We have learned the lesson time and time again, and it only seems to get truer as time passes. If you really want to connect to your customers, you can’t focus on making a sale. Today’s shoppers are keen to these tactics. The quickest way to a customers trust and understanding is by telling a […]