A law firm cost per lead is a calculation that can help you determine whether your firm’s advertising methods are as efficient as they should be. The main marketing goal for most law firms is to gain more quality leads at a reduced cost. The lower your cost per lead, the better your marketing campaigns […]
Beyond Branding: How to Establish Your Firm as a Practice Area Authority
Establishing your firm as a top authority in your practice niche is crucial to your growth—no matter what your specialty entails. We’ve all heard that the key to a law firm’s growth is branding, but is there more you should consider when implementing a marketing plan? Of course there is. Otherwise, we wouldn’t be writing […]
3 Top Marketing Trends for Law Firms in 2016
2016 is going to be the year of mobilization, voice search optimization, and online reputation management. Are you ready? Are you ready to make 2016 your best year yet? You’re on top of your 2015 marketing game (or we hope you are if you’ve been reading our blog!), but it’s not enough to be on […]
5 Essential Design Tips for a Lead-Generating Law Firm Website
When you employ the right marketing and design strategy, your law firm’s website can become a lead generation machine. There are several changes you can make to your law firm’s website to get yourself noticed, but which will have the biggest effect on your law firm lead generation and bottom line? To ensure that you’re […]
4 BIG Ideas in Content Marketing for Law Firms That Don’t Involve TV Spots During Prime Time
As the marketing landscape evolves and the success of prime time TV ads fades, law firms need a fresh approach to growing their business. These four legal content marketing strategies will help you beat the clutter and stand out to your clients. 1. Make a Personal Connection Blogs, websites, and social media accounts are the standard […]
It’s Time to Demand Accountability for Your Law Firm Advertising Budget
You should know your return on investment in terms of prospect leads and new client production for your law firm. Three questions that demand accountability. If you’re buying the same television advertising placement schedule for your law firm that you’ve always bought, and are getting the same poor results, demand accountability from your advertising agency. […]