There’s a generation of people that are simply a Video Generation. This is who your Law Firm is marketing to. They want to view, on video—everything. They grew up in a television era or they can’t remember a time when you didn’t just go online for everything you wanted to know. From how to install […]
Law Firm Advertising Budget Planning Guidelines, Bankruptcy, and Social Security/Disability Law Firms
Law firms want budgeting guidelines for advertising and marketing. Their question is like the one brokers and financial planners ask at the outset of the planning process: “What’s your level of risk tolerance?” Things change—this isn’t the economy we had pre-’08—but still, you’re in the law firm business to make money. You need a budgeting […]
Is The Advertising Agency Handling Your Law Firm Wasting Your Money?
Is your law firm advertising agency marketing you into a black hole? Successful marketing for law firms requires quality, precision, and data you can measure. Hiring an advertising agency to promote your law firm can save you time and money by bringing new clients to your office… when they know what they’re doing. Before you […]
Here’s why Advertising for Social Security and Disability Lawyers is Important to Me
Our advertising agency works for Law Firms that advertise to injured and disabled folks. Generally, these are people that have never used disability lawyers before. They don’t have a lawyer on retainer. They don’t know that a Disability Attorney is about the only way to really get the advocacy they need to survive devastating situations […]
Best Practices: Video Marketing for Lawyers
Video marketing is an excellent way for lawyers to increase brand awareness for themselves and their firm. When executed properly, video marketing for lawyers can increase your leads significantly. Lawyers are entering the advertising arena relatively late in the game, and a lot of firms tend to gravitate towards traditional marketing media like television. TV […]
“Be Approachable” The Best Law Firm Branding Advice I Ever Got
Kirkpatrick Creative has the great pleasure of working with a client who understands the need for market positioning, aka “branding”. With the myriad of decisions, plans, and strategies that have to be deployed, it is important to keep first things first. And your law firm’s projection as an approachable brand within its advertising should always […]