One of the most common struggles Kirkpatrick has faced when helping curate a law firm’s blog, is a lack of priority. Lawyers know sharing their expertise with prospective clients is the quickest way to build strong relationships — however, once that big case comes along, the lawyers stop worrying about the blog. They become fixated […]
Email Marketing is Alive & Well: A Guest Blog from Molly Reed
When I first started in marketing, people told me “email marketing is dead!” However, over the past three years, I’ve found that not only email marketing not dead – it’s thriving! You just have to know how to address your audience. One of my firmest critics and email naysayers was a legal client. They were […]
Who Gets the Scoop?: Maintaining Great Email Lists
Alright, so you’re writing strong emails and you’ve have dependable email lists of interested prospective (and former) clients. But still you’re noticing your unsubscription rates rising.You may be missing some key tactics in your email marketing strategy. 92% of online adults use email. 61% use it daily! Having a constantly fluctuating stream of subscriptions and […]
Getting the Word Out: The Keys to Email Distribution
If you decide to tackle email marketing on your own (instead of hiring a marketing company) distribution is going to take up a quite a bit of your workday! Luckily there are several online services to help you build templates, while managing and maintaining your mailing lists. And while email software is getting more user-friendly, […]
Cultivating Creation: Tips for Writing Great Emails!
Too many people approach email writing as a clinical, checklist. Prospects are people, too. We’re programmed to respond positively to certain words and types of messaging. Just learning just a few psychological tips can drastically enhance your connect rates. Here are a few of my favorites. Word Choice is Everything. When it comes to email […]
All for the Gatekeeper: Optimizing for Search Engines
As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]