At Kirkpatrick Creative we pride ourselves in building successful advertising methods based on verifiable data. The biggest complaint we hear from new clients is, “I know only half of my advertising works, I just don’t which half.” That’s why we’ve spent the last few years working hard and running the numbers so that we use […]
Who to Buy: Using Market Research to Find Your Radio Station!
We’ve written a lot on how radio is still a viable agricultural dealership advertising option for agricultural dealerships in local markets. Popular radio stations are great for branding and community outreach. With tools like radion-online.com you know your advertising dollars are being spent on the most effective channels possible. And with the negotiation tactics we […]
Radio Advertising: Still a Great Deal for Dealership Marketing!
Radio Advertising Is Still a Great Deal for Dealership Marketing! Every new medium that rises to popularity is expected to put an end to radio. Film, television as well as all the entertainment that the Internet has brought us – none of them have put an end to radio. That’s why radio is still a […]
Know Thy Audience – Niche Marketing is the Future of Law Firm Advertising!
Over the last few years, many law firms have learned that marketing themselves to specialized areas like social security, personal injury or auto accident has generated a lot more leads for a lot less effort. This is a smart method, primarily because when you’re only advertising to prospective clients with specific needs, and they call, […]
Email Marketing is Alive & Well: A Guest Blog from Molly Reed
When I first started in marketing, people told me “email marketing is dead!” However, over the past three years, I’ve found that not only email marketing not dead – it’s thriving! You just have to know how to address your audience. One of my firmest critics and email naysayers was a legal client. They were […]
Who Gets the Scoop?: Maintaining Great Email Lists
Alright, so you’re writing strong emails and you’ve have dependable email lists of interested prospective (and former) clients. But still you’re noticing your unsubscription rates rising.You may be missing some key tactics in your email marketing strategy. 92% of online adults use email. 61% use it daily! Having a constantly fluctuating stream of subscriptions and […]