At Kirkpatrick Creative, we take an analytical approach to advertising. The industry term for this is “data-driven marketing”—but we’ve defined our method as advertising engineered to work.
Read on to learn 3 reasons data-driven marketing can make a difference for your business.
1. Data-driven marketing can cut your wasted money by more than half.
Over the years, we’ve found that older companies tend to write budgets and advertise based on preconceived results, ignoring the data that tells them they need to adapt. This causes them to end up spending the same amount of money each year without ever paying attention to their returns.
Translation? They never even know how much money they’re wasting.
With data-driven results, Kirkpatrick Creative can spend your marketing budget where we know it will pay off because we can see it and we can manage it. By running insightful, data-based analytics, we can often double the response for our clients.
2. With more data, you get a better understanding of your audience.
As you understand your audience better, you’ll begin to realize what lines you can cross—and what lines you can’t. This will open the door to a much more efficient approach to your ads: now, you can stop wasting money on advertising that doesn’t resonate with your ideal customer.
In addition, data analysis and testing allows you to get creative in ways you may have hesitated to do before. Once you know what your audience reacts to—and how they react to what you have to say—you can begin to push the envelope with your creativity.
Careful data measurement is still needed when you launch more ambitious campaigns, of course. Regardless, the more data you have, the easier it is to make informed decisions that get results.
3. With each piece of information, you can sharpen and focus your ads.
Data allows you to personalize the experience for different leads. This kind of personal attention is what keeps clients coming back again and again, which is another way to increase ad efficiency and save money—but personalization is impossible without data.
Collecting data on your current customers is the best way to ensure your advertising gets invested in targeting new ones. That data allows you to funnel your advertising budget into targeting the people who are most likely to not only listen to your message, but to buy from you, too.
Great Advertising Happens Where Data & Creativity Meet
We live in a data-driven world. Sometimes, it’s easy to get overwhelmed by the amount of information you encounter in just a single day. The trick to surviving is knowing which data is relevant to you—and which data can be thrown out.
Kirkpatrick Creative has that knowledge, and we’re ready to put it to work for you. This understanding only comes from years of experience studying data analytics for our clients. And after we’ve collected the data, it takes a creative approach to use it in the right ways.
Want to learn how your advertising can be engineered to work for you? Contact Kirkpatrick Creative today to redefine your advertising approach. Put an insightful, analytical, experienced team behind your advertising.