At Kirkpatrick Creative we pride ourselves in building successful advertising methods based on verifiable data. The biggest complaint we hear from new clients is, “I know only half of my advertising works, I just don’t which half.” That’s why we’ve spent the last few years working hard and running the numbers so that we use […]
Radio Advertising: Still a Great Deal for Dealership Marketing!
Radio Advertising Is Still a Great Deal for Dealership Marketing! Every new medium that rises to popularity is expected to put an end to radio. Film, television as well as all the entertainment that the Internet has brought us – none of them have put an end to radio. That’s why radio is still a […]
Who to Buy: Using Technology to Find Your Radio Station
Broadcasting is an incredibly competitive industry. Radio advertising for agricultural dealerships is a tough market. When was the last time you flipped through the radio dial? How often do you count the stations in your area? Any city of substantial size has dozens stations across the FM dial – and several more on AM. Think of […]
Determining Social Media Effectiveness
We’ve often met lawyers who were ignoring or actively avoiding social media marketing. Because there was no way to measure it’s effectiveness. Sure you can use Google Analytics to record your replies, shares, likes and clicks — but how much of this engagement is converting into paying clients? The guesswork just wasn’t worth risking the […]
Know Thy Audience – Niche Marketing is the Future of Law Firm Advertising!
Over the last few years, many law firms have learned that marketing themselves to specialized areas like social security, personal injury or auto accident has generated a lot more leads for a lot less effort. This is a smart method, primarily because when you’re only advertising to prospective clients with specific needs, and they call, […]
Who Gets the Scoop?: Maintaining Great Email Lists
Alright, so you’re writing strong emails and you’ve have dependable email lists of interested prospective (and former) clients. But still you’re noticing your unsubscription rates rising.You may be missing some key tactics in your email marketing strategy. 92% of online adults use email. 61% use it daily! Having a constantly fluctuating stream of subscriptions and […]