As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]
About the Customer: Optimizing for User Experience
User Experience or UX is the term online marketers and programmers use to describe how your website’s structure affects the users’ enjoyment and likelihood of returning to the site. User Interface or UI is how marketers and programmers describe the advertising methods and programming techniques used to manipulate your site’s UX. Getting swept up in […]
Video Friday! Don’t Make a Pitch. Tell a Story!
We have learned the lesson time and time again, and it only seems to get truer as time passes. If you really want to connect to your customers, you can’t focus on making a sale. Today’s shoppers are keen to these tactics. The quickest way to a customers trust and understanding is by telling a […]
Agricultural Dealers and High-Yield Advertising
Where is Your Green Hat I once had a friend whose grandfather gave him a green John Deere ball cap as a kid – we were around eight or so. His grandfather had probably gotten the cap for free after buying a tractor sometime in the sixties. The cap was worn and stiff with salt […]
5 Ways to Help Your Dealership’s Digital Marketing Efforts
Most of the work Kirkpatrick has done with agricultural equipment dealers has been in digital marketing efforts. Most of these tips were developed in order to get our clients more exposure online. We have initiated banner ad campaigns, social media ad buys, email campaigns and everything in between. Individual Dealer Branding – What Makes You, […]
Video Friday! Change: The Only Thing that Stays the Same.
Digital marketing has changed our industry, and — in turn — the industries of all of our clients. Every day there is a new app or tool to help us connect with a more divided audience. Sometimes when we speak with clients, I can see them getting frustrated with how quickly the technology is changing. […]