Alright, so you’re writing strong emails and you’ve have dependable email lists of interested prospective (and former) clients. But still you’re noticing your unsubscription rates rising.You may be missing some key tactics in your email marketing strategy. 92% of online adults use email. 61% use it daily! Having a constantly fluctuating stream of subscriptions and […]
Getting the Word Out: The Keys to Email Distribution
If you decide to tackle email marketing on your own (instead of hiring a marketing company) distribution is going to take up a quite a bit of your workday! Luckily there are several online services to help you build templates, while managing and maintaining your mailing lists. And while email software is getting more user-friendly, […]
Cultivating Creation: Tips for Writing Great Emails!
Too many people approach email writing as a clinical, checklist. Prospects are people, too. We’re programmed to respond positively to certain words and types of messaging. Just learning just a few psychological tips can drastically enhance your connect rates. Here are a few of my favorites. Word Choice is Everything. When it comes to email […]
All About the Access: Optimizing for Mobile Devices
Smartphone searches continue to surpass desktop searches. Currently 60% of global mobile consumers use their mobile device as their primary or exclusive Internet source. Mobile optimization is becoming key to any business or law firm’s success. In 2015 Google launched its mobile-friendly algorithm, designed to benefit mobile-friendly pages in Google’s mobile search results. This update […]
All for the Gatekeeper: Optimizing for Search Engines
As we said in our first book, the first key to Kirkpatrick’s data-analysis is vigilance. We constantly adapt our ads so they are reaching stronger audiences in more effective ways. Vigilance is the only way data collection can be effective. The programmers at Google and other search engines understand this. Every few days, they adjust […]
About the Customer: Optimizing for User Experience
User Experience or UX is the term online marketers and programmers use to describe how your website’s structure affects the users’ enjoyment and likelihood of returning to the site. User Interface or UI is how marketers and programmers describe the advertising methods and programming techniques used to manipulate your site’s UX. Getting swept up in […]