Law firms spend so much time worrying about their paid phone book ads, that they forget a percentage of their calls come from the unpaid directory listings. It makes sense. Phone directory advertising is usually costing you upwards of a third of your advertising budget. You hear people saying phone book advertising is money wasted, […]
Don’t Kill the Messenger – Tips for Working with Your Yellow Pages Representative
Your best asset in finding a great rate on phone book advertising may surprise you. Your sales representative can help tremendously when it’s time to renew your contracts. I’ve got a few tips for you to consider when dealing with your sales rep. And when those negotiations start, and you know he’s on your side […]
The 3 Rules of Ad Rate Negotiation
Chances are, your Yellow Pages advertising is eating up more than a third of your law firm’s marketing budget. Chances are, you’re running in multiple books, in both rural and urban areas to ensure a wider audience. Chances are, you’re getting hit with a Yellow Pages contract renewal every few months from a different book. […]
The Unique Puzzle: Solving Your Law Firm’s Advertising Strategy Questions
I love working successful advertising strategies. My grandson, Willem, loves solving Rubik’s Cubes. I went to college for years. He spent a few hours on Youtube. Now he can solve any Rubik’s Cube in under two minutes. It’s impressive. It strikes me how Willem’s focus on solving his puzzle is similar to what Kirkpatrick Creative […]
Kirkpatrick Creative Brings on Intern to Support Growing Business
Little Rock, AR – Little Rock advertising agency, Kirkpatrick Creative, has hired Tulane University student, Colin Boyd, to help with their summer workload. Boyd is a History and Political Science double-major. In the office, he is helping with client research and lead generation for Kirkpatrick’s growing law firm marketing strategy. “Colin is a great guy, […]
Kirkpatrick Creative Adds Copy Chief to Growing Team
Little Rock, AR — Little Rock Advertiser, Kirkpatrick Creative is filling another chair in their downtown offices. Copy Chief, Corey Womack, has been hired to manage the branding voices of Kirkpatrick’s growing stable of clients. A graduate of The University of Central Arkansas and Florida State Film School, Womack brings an eclectic background to the office. […]