It’s not enough to simply have a social media account for your law firm. Positioning yourself as an expert, increasing brand awareness, engaging with prospects, and boosting SEO requires your firm to be active on social.
Your healthcare practice probably has some sort of presence on social media by now. But are your profiles living up to their potential? Read on to learn how your healthcare facility’s social media strategy can pay off by informing patients, attracting prospects, encouraging engagement, and generating new leads.
Is your law firm’s social media presence feeling a little stale? There’s a secret to increasing engagement while informing and connecting with your audience: videos. Read on to find out how and why social media videos work so well for law firms.
When it comes to your social media advertising strategy, is your brand laser-focused on one platform…or is it all over the place? If you’re not sure where your brand should be getting social with its fans and potential clients, read on to learn the pros and cons of advertising on today’s leading social media platforms.
Content marketing is essential in the healthcare industry for a number of reasons. In this blog, we’ll explain all the different ways that helpful healthcare content attracts visitors to your website—and how those visitors can turn into more patients walking through your door.
Brand awareness vs. lead generation: which campaign type is right for you? The answer depends on your goals—but for the best results, it’s undeniable that brand awareness and lead generation perform best when they’re working hand-in-hand.