It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up?
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer
Looking for an easy way to maximize your advertising budget? Here’s a simple solution: make your ads memorable. Ad amnesia—the syndrome of consumers forgetting about your advertising—can cost you thousands in wasted ad dollars. In other words: stop wasting your advertising budget on ads that won’t stick in a consumer’s brain!
It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Post-cable networks, or PCNs, are beginning to eclipse standard cable networks and other traditional media because they produce niche content 24/7 across multiple platforms. Some examples of PCNs are: Vice, whose “channels” of media include Broadly, Motherboard, and Viceland UNILAD, a UK-based Internet media company with a strong social media presence Tastemade, a self-described “global […]