Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]
Branded Content vs. Standard Ads on Facebook: Which is Best for You?
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.
All About the Access: Optimizing for Mobile Devices
Smartphone searches continue to surpass desktop searches. Currently 60% of global mobile consumers use their mobile device as their primary or exclusive Internet source. Mobile optimization is becoming key to any business or law firm’s success. In 2015 Google launched its mobile-friendly algorithm, designed to benefit mobile-friendly pages in Google’s mobile search results. This update […]
About the Customer: Optimizing for User Experience
User Experience or UX is the term online marketers and programmers use to describe how your website’s structure affects the users’ enjoyment and likelihood of returning to the site. User Interface or UI is how marketers and programmers describe the advertising methods and programming techniques used to manipulate your site’s UX. Getting swept up in […]