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law firm blogging

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Controlling Your Credibility: A Guest Blog from Jordan King!

“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]

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Know Thyself: How Authenticity is the Most Important Thing for a Law Firm’s Blogging Success!

You might think when we say authenticity is key to blogging, we mean you should be writing about yourself. That isn’t what we mean. Every blog post you publish should be put to one simple test: Are you writing for the reader’s perspective from your perspective? Honestly you could hold any piece of writing to […]

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Know Thy Schedule – Why Posting Often Can Save Your Law Firm Blog!

One of the most common struggles Kirkpatrick has faced when helping curate a law firm’s blog, is a lack of priority. Lawyers know sharing their expertise with prospective clients is the quickest way to build strong relationships — however, once that big case comes along, the lawyers stop worrying about the blog. They become fixated […]