Want to inspire confidence in your healthcare facility? Content management for hospital marketing is a way to provide value to your patients before they even walk through your door. Learn more about content management for hospitals, including the types of content you should be sharing and how a team of experts can make it easy […]
Effective law firm advertising that doesn’t break the bank is possible! A data-driven approach to your law firm’s advertising budget can cut wasted money in half. Learn how it’s done here. Define Your Advertising Goals No business can afford to waste money on poorly-planned advertising—especially right now. But it can be intimidating to start building […]
In the grand scheme of the pandemic, changes in the advertising industry aren’t that important. But companies still rely on it, whether they’re the small businesses being hit hardest, hospitals that have suddenly found themselves on the front lines of a war no one saw coming, or medical supply industries navigating the most demand they’ve seen in decades—if they’ve ever seen it at all.
Are you concerned that your law firm’s advertising agency might not be pulling its weight? Maybe you’re suspicious about how they’re spending your budget, or they can’t explain the decisions they’re making. Watch out for these three red flags that could indicate your ad agency is more interested in your money than your success.
Search engine optimization (SEO) is an essential part of your law firm’s digital presence: it helps potential customers find you online, making it simple for leads to reach out. But what if you’re missing out on the power of local SEO?
When you hear the word “influencer,” do you roll your eyes as you picture a beautiful millennial smiling and holding a product that she’s probably never used in her life? If that’s your reaction, you’re missing out.