Daniel Hodges, CEO and founder of Consumers in Motion Group, believes that one of the top trends affecting the advertising industry in 2018 will be intelligent disruption. It sounds intimidating—and it can certainly be damaging—but, like any business challenge, intelligent disruption can be overcome through clever, adaptive handling and up-to-date knowledge of your industry.
Proof that Influencer Marketing Sells Products for the Agricultural Equipment Industry
At Kirkpatrick Creative we pride ourselves in building successful advertising methods based on verifiable data. The biggest complaint we hear from new clients is, “I know only half of my advertising works, I just don’t which half.” That’s why we’ve spent the last few years working hard and running the numbers so that we use […]
Who to Buy: Using Market Research to Find Your Radio Station!
We’ve written a lot on how radio is still a viable agricultural dealership advertising option for agricultural dealerships in local markets. Popular radio stations are great for branding and community outreach. With tools like radion-online.com you know your advertising dollars are being spent on the most effective channels possible. And with the negotiation tactics we […]
Radio Advertising: Still a Great Deal for Dealership Marketing!
Radio Advertising Is Still a Great Deal for Dealership Marketing! Every new medium that rises to popularity is expected to put an end to radio. Film, television as well as all the entertainment that the Internet has brought us – none of them have put an end to radio. That’s why radio is still a […]
My Top Tips for Dealership Radio Advertising
My Top Tips for Dealership Radio Advertising Radio is an incredibly powerful tool for dealership traditional media advertising. Every week, over 239 million people listen to the radio. Those are great numbers for advertising potential. This number alone makes radio a promising platform for your dealership’s advertising. However, just like with every tractor or implement on […]
Who to Buy: Using Technology to Find Your Radio Station
Broadcasting is an incredibly competitive industry. Radio advertising for agricultural dealerships is a tough market. When was the last time you flipped through the radio dial? How often do you count the stations in your area? Any city of substantial size has dozens stations across the FM dial – and several more on AM. Think of […]