Is your law firm advertising in multiple phone books? In rural areas, this makes perfect sense — you want to reach the widest audience with your message. However, it usually means negotiating multiple contracts for different areas. Which can be a headache — or several. Publishers know you’re running in several books. They renew local […]
A Real World Look at Deep Analytics
How can advertising be “engineered?” What makes Kirkpatrick’s methods so different from everyone else’s? This week, I break it all down for you. Through a real-world example, I’ll explain how Kirkpatrick Creative’s analytical, systematic approach to phone book advertising saved a client a ton on their spend, without giving up on phone books altogether or […]
Inside a White Pages Database: How an Attorney Became an Air Conditioning Repairman
Making it as an attorney is tough. Like marketing, it is extremely competitive. The key to winning is diligence. Lawyers and marketers alike have to focus every day – never letting a detail out of sight. Being the best is accomplished everyday. Football great, Jack Kemp once said, “Winning is like shaving – You do […]
Infographic: Run the Numbers! The Strength in Your Directory Listing!
Yesterday we posted some of the data we have collected on the effectiveness of free phone book listings. Hopefully it is clear to you that a large number of the calls coming into your firm from the phone book, probably have nothing to do with your expensive ad. We’d love for you to share our […]
Key Data Behind the Strength of a Phone Book Listing
Free phone directory listings, are the unsung heroes of your law firm’s advertising strategy. Patrick recently wrote about The Power of the Separate Phone Book Listing. He made a lot of claims to how Kirkpatrick’s methods can help pinpoint the efficiency of not only a particular phone book, but a specific ad in that phone book. […]
Kirkpatrick Creative Partners with Rhino Agricultural Brand
Little Rock, AR – June 16, 2016 Little Rock advertising agency, Kirkpatrick Creative, has been selected as the Dealer Digital Advertising Partner for Rhino Agricultural Equipment. Kirkpatrick will give Rhino dealers a stronger online presence through online advertising and custom landing pages. Rhino is an international company with over 700 dealerships across the country. After […]