Conveying the mission, appeal, and sheer personality of your law firm is key to successful advertising. Here are some smart, data-oriented strategies to emulate – as well as some errors to avoid. Your law firm has more opportunities to reinforce its brand message, and better data to understand your target audience than ever before, thanks […]
How to Make the Most of Your Law Firm’s Marketing Budget
For budget-conscious law firms, implementing an effective marketing plan requires a consistent, data-based approach in order to get the best return on investment. Having a small marketing budget does not have to be synonymous with having a small marketing campaign. Leveraging every cent of your marketing budget for maximum effect is critical for generating new […]
A Typical Timeline for Law Firm Video Production
Build your brand, highlight your area of expertise, and provide new avenues for engagement with a carefully thought out law firm video production plan. Nearly 4 billion videos are played on Facebook alone each day – and that number continues to rise every month. The soaring popularity and ubiquity of video makes it an increasingly […]
Essential Marketing Tips for Small and Solo Law Firms
From professional seminars to social media sharing, these effective strategies will help even the smallest law firms get the word out. Law firm marketing advice often lumps all firms into one category, but strategies that work well for large firms rarely suit sole practitioners. Small law firms benefit most from a mix of online and in-person marketing, ideally with a […]
6 Website User Experience Facts that Lawyers Should Be Aware Of
The user experience, or UX, for your website is a direct reflection on how potential clients perceive your law firm. One of the keys to a website’s success is its ability to provide a good user experience, or UX. If you have poor law firm UX it will immediately raise red flags with potential clients, […]
8 Dramatically Effective Law Firm Marketing Tactics
Networking at all levels, establishing credibility online and in your community, and being active when it comes to professional engagement opportunities are all crucial for driving new business. Have you been treading water with your current marketing plan? Are you looking to drive more new business to your law firm? Jump start your marketing approach […]