Takeo Kiuchi and the engineers at Honda F1 racing were the first to apply data collection points on their car and around the track. This data allowed them to measure the progression of the car and look for small inefficiencies or deficiencies that they could manage; thereby increasing the speed of the car — by […]
Transparency and Accountability: The Importance of Measurable Marketing Data For Law Firms
Measurable data is the only way for you to track the success of your law firm Internet-marketing campaigns. The analysis of marketing data can help keep your marketing strategy—and budget—lean and efficient. US business magnate, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”
Law Firm Advertising Budget Planning Guidelines, Bankruptcy, and Social Security/Disability Law Firms
Law firms want budgeting guidelines for advertising and marketing. Their question is like the one brokers and financial planners ask at the outset of the planning process: “What’s your level of risk tolerance?” Things change—this isn’t the economy we had pre-’08—but still, you’re in the law firm business to make money. You need a budgeting […]
Is The Advertising Agency Handling Your Law Firm Wasting Your Money?
Is your law firm advertising agency marketing you into a black hole? Successful marketing for law firms requires quality, precision, and data you can measure. Hiring an advertising agency to promote your law firm can save you time and money by bringing new clients to your office… when they know what they’re doing. Before you […]
Here’s why Advertising for Social Security and Disability Lawyers is Important to Me
Our advertising agency works for Law Firms that advertise to injured and disabled folks. Generally, these are people that have never used disability lawyers before. They don’t have a lawyer on retainer. They don’t know that a Disability Attorney is about the only way to really get the advocacy they need to survive devastating situations […]
How to Calculate the Cost Per Lead for Law Firm Marketing
In law firm marketing, your cost per lead is the key indicator of your campaign’s effectiveness. Tracking and analyzing cost per lead will help you maximize your firm’s marketing budget. Understanding how to calculate cost per lead for law firm marketing is essential your firm’s advertising success. Tracking measurable results is the only way you […]