Little Rock, AR: Kirkpatrick Creative is expanding with the addition of new team member Ali Marie Watson! Ali will be acting as an account executive for Kirkpatrick’s Kentucky clients. Ali has two years of experience as an advertising and marketing director with Paducah, Kentucky’s personal injury and criminal defense attorneys, Edwards & Kautz Law Firm. […]
How to Use Website Landing Pages to Generate Client Leads
Landing pages allow you to target people looking for specific legal services. Learning how to use landing pages effectively can help you land new, more qualified clients. Landing pages are a powerful tool for law firms to generate new leads that may become profitable clients. Landing pages for law firms are built to enhance your […]
It’s Time to Demand Accountability for Your Law Firm Advertising Budget
You should know your return on investment in terms of prospect leads and new client production for your law firm. Three questions that demand accountability. If you’re buying the same television advertising placement schedule for your law firm that you’ve always bought, and are getting the same poor results, demand accountability from your advertising agency. […]
Your Law Firm’s Website Is Affecting Your Marketing ROI
If your website isn’t making the most of the traffic you send to it, your marketing ROI is lower than it could be. You invest in marketing with the hopes of gaining new clients or connections. Entirely too many law firms underutilize their websites, cutting into their return on investment (ROI) drastically. Your marketing techniques […]
Videos. Your Law Firm Advertising: Live, and In Color
There’s a generation of people that are simply a Video Generation. This is who your Law Firm is marketing to. They want to view, on video—everything. They grew up in a television era or they can’t remember a time when you didn’t just go online for everything you wanted to know. From how to install […]
Increasing Speed in the Corners; Efficient, Effective Marketing for Law Firms: Advertising That Works
Takeo Kiuchi and the engineers at Honda F1 racing were the first to apply data collection points on their car and around the track. This data allowed them to measure the progression of the car and look for small inefficiencies or deficiencies that they could manage; thereby increasing the speed of the car — by […]