It’s tough out there for the little guy. With so many professional YouTubers dedicating hefty budgets to producing high-quality videos and bolstering them with high-cost ad campaigns, how can those with little to no ad budgets possibly keep up?
3 Tips for Perfecting Your Brand’s Facebook Page (and Your Customers’ Experiences There)
Facebook users have gotten fed up with how much branded content is crammed into their newsfeeds. That’s why Facebook changed its algorithm to show more posts from friends and family and fewer posts from brands.
Word of Mouth Marketing 2.0
“Word of mouth will never go out of style. It is, and will remain, the #1 way people make choices about brands.” —Jamie Turner, CEO of The 60 Second Marketer
6 Clever Tips for Building Trust in Your Brand (and They Can All be Done Online)
It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]
Key Strategies for Marketing with Big Data
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Is Your Advertising PCN-Friendly?
Post-cable networks, or PCNs, are beginning to eclipse standard cable networks and other traditional media because they produce niche content 24/7 across multiple platforms. Some examples of PCNs are: Vice, whose “channels” of media include Broadly, Motherboard, and Viceland UNILAD, a UK-based Internet media company with a strong social media presence Tastemade, a self-described “global […]