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Kirkpatrick Creative

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The Kirkpatrick Creative Blog

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Digital Authenticity and Your Firm’s Story

Most people use social networking to communicate with one another, not sit through a sea of sales pitches. When people engage in your message they are showing interest in you and the community (and communication) you promise. The quickest way to prove that promise is through a well-told story! In our nature… Humans connect with […]

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Common Social Media Missteps & How to Avoid Them!

So you’re active on Facebook, Linkedin and Twitter, but you still aren’t seeing the return or response you thought you would. Chances are you’re not using these platforms to their fullest potential. There are several common mistakes those new to multi-platform social media network will make. Here are a few and our best tips on […]

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Determining Social Media Effectiveness

We’ve often met lawyers who were ignoring or actively avoiding social media marketing. Because there was no way to measure it’s effectiveness. Sure you can use Google Analytics to record your replies, shares, likes and clicks — but how much of this engagement is converting into paying clients? The guesswork just wasn’t worth risking the […]

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Controlling Your Credibility: A Guest Blog from Jordan King!

“I am very skeptical about whether this will actually attract clients. At the end of the day, giving away advice just isn’t what keeps the lights on.” This was the remarkably honest response from a lawyer after I introduced myself as the web copywriter of our marketing agency. I suggested we begin laying the foundation […]

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Know Thyself: How Authenticity is the Most Important Thing for a Law Firm’s Blogging Success!

You might think when we say authenticity is key to blogging, we mean you should be writing about yourself. That isn’t what we mean. Every blog post you publish should be put to one simple test: Are you writing for the reader’s perspective from your perspective? Honestly you could hold any piece of writing to […]

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Know Thy Audience – Niche Marketing is the Future of Law Firm Advertising!

Over the last few years, many law firms have learned that marketing themselves to specialized areas like social security, personal injury or auto accident has generated a lot more leads for a lot less effort. This is a smart method, primarily because when you’re only advertising to prospective clients with specific needs, and they call, […]