Niche law firm marketing allows you to focus your efforts on a specific demographic and generate better leads. Looking to generate new leads for your law firm? Niche marketing is an essential tactic for attracting new clients. This highly effective form of marketing involves concentrating your efforts on a narrow, targeted demographic.
Your Most Pressing Law Firm Internet Marketing Questions – Answered!
From avoiding unnecessary mistakes to developing effective search marketing strategies, here are the answers to your most pressing law firm internet marketing questions. Whether you’re just getting started with law firm marketing, or you’re stumped and desperate for answers, we’re here to help! We took stock of all the questions we’re asked on a regular basis, […]
5 Proven Tips to Reduce Your Firm’s Cost Per Lead
A law firm cost per lead is a calculation that can help you determine whether your firm’s advertising methods are as efficient as they should be. The main marketing goal for most law firms is to gain more quality leads at a reduced cost. The lower your cost per lead, the better your marketing campaigns […]
Beyond Branding: How to Establish Your Firm as a Practice Area Authority
Establishing your firm as a top authority in your practice niche is crucial to your growth—no matter what your specialty entails. We’ve all heard that the key to a law firm’s growth is branding, but is there more you should consider when implementing a marketing plan? Of course there is. Otherwise, we wouldn’t be writing […]
Are You Making Any of the 5 Worst Law Firm Marketing Mistakes?
Your law firm’s marketing strategy can make or break your business. Invest some time into avoiding these common law firm marketing mistakes! If your website or marketing campaigns are poorly designed, or otherwise fail to hold the attention of potential clients, you will lose their business to your competition. If you’re concerned by the thought […]
3 Top Marketing Trends for Law Firms in 2016
2016 is going to be the year of mobilization, voice search optimization, and online reputation management. Are you ready? Are you ready to make 2016 your best year yet? You’re on top of your 2015 marketing game (or we hope you are if you’ve been reading our blog!), but it’s not enough to be on […]