It’s no secret that if you want to attract customers to your business, trust is vital. Potential clients want to be sure that their time, money, and interests will be safe in your business’s hands if they choose to work with you. For businesses that are just starting out or looking for new clients, this […]
While data is always essential for advertisers, enormous amounts of it can easily bog you down, making it difficult for you to know how to analyze it—much less how to use it all to the best of your business’s capacity. That’s the struggle of big data.
Post-cable networks, or PCNs, are beginning to eclipse standard cable networks and other traditional media because they produce niche content 24/7 across multiple platforms. Some examples of PCNs are: Vice, whose “channels” of media include Broadly, Motherboard, and Viceland UNILAD, a UK-based Internet media company with a strong social media presence Tastemade, a self-described “global […]
Before we dive into all the reasons why digital marketing should be standard practice for any business or brand, let’s start by defining what digital marketing is. Digital marketing is an umbrella term for all your online marketing efforts. You leverage channels such as Google search, social media, email and websites to connect with your […]
According to a study by Shareablee, branded-content ads far outperform standard ads in terms of paid impressions and earned impressions.
Smartphone searches continue to surpass desktop searches. Currently 60% of global mobile consumers use their mobile device as their primary or exclusive Internet source. Mobile optimization is becoming key to any business or law firm’s success. In 2015 Google launched its mobile-friendly algorithm, designed to benefit mobile-friendly pages in Google’s mobile search results. This update […]