When you employ the right marketing and design strategy, your law firm’s website can become a lead generation machine. There are several changes you can make to your law firm’s website to get yourself noticed, but which will have the biggest effect on your law firm lead generation and bottom line? To ensure that you’re […]
4 BIG Ideas in Content Marketing for Law Firms That Don’t Involve TV Spots During Prime Time
As the marketing landscape evolves and the success of prime time TV ads fades, law firms need a fresh approach to growing their business. These four legal content marketing strategies will help you beat the clutter and stand out to your clients. 1. Make a Personal Connection Blogs, websites, and social media accounts are the standard […]
Kirkpatrick Creative Hires Ali Watson
Little Rock, AR: Kirkpatrick Creative is expanding with the addition of new team member Ali Marie Watson! Ali will be acting as an account executive for Kirkpatrick’s Kentucky clients. Ali has two years of experience as an advertising and marketing director with Paducah, Kentucky’s personal injury and criminal defense attorneys, Edwards & Kautz Law Firm. […]
How to Use Website Landing Pages to Generate Client Leads
Landing pages allow you to target people looking for specific legal services. Learning how to use landing pages effectively can help you land new, more qualified clients. Landing pages are a powerful tool for law firms to generate new leads that may become profitable clients. Landing pages for law firms are built to enhance your […]
It’s Time to Demand Accountability for Your Law Firm Advertising Budget
You should know your return on investment in terms of prospect leads and new client production for your law firm. Three questions that demand accountability. If you’re buying the same television advertising placement schedule for your law firm that you’ve always bought, and are getting the same poor results, demand accountability from your advertising agency. […]
Your Law Firm’s Website Is Affecting Your Marketing ROI
If your website isn’t making the most of the traffic you send to it, your marketing ROI is lower than it could be. You invest in marketing with the hopes of gaining new clients or connections. Entirely too many law firms underutilize their websites, cutting into their return on investment (ROI) drastically. Your marketing techniques […]